Movie News

Alamo Drafthouse Launches Special Activations For “Asteroid City”

Austin, TX – May 24, 2023 – The release of a new Wes Anderson movie is always exciting for film fans, and even more so at Alamo Drafthouse Cinema. The renowned cinema company out of Austin, TX, has a slew of fun planned for Focus Features’ “Asteroid City,” including advance screenings featuring a live conversation with Wes Anderson and cast, a special, celebratory beer from Delaware-based Dogfish Head Craft Brewery, limited edition “Asteroid City” vintage themed lunchbox and thermos sets, Chili Supper Screenings featuring a custom “Asteroid City” themed menu, and custom-designed letterpress postcard giveaways on opening weekend.

Before “Asteroid City” releases in NYC and LA on June 16th and nationwide on June 23rd, Alamo Drafthouse will hold exclusive advance screenings at theaters across the country on June 12th, making it the only place for fans to see the film early. Guests of the Brooklyn Theater will also be treated to an appearance by Wes Anderson and cast for a live conversation after the screening. Attendees of other Alamo theaters will be able to enjoy the conversation via live stream. “Asteroid City” tickets are available at drafthouse.com/show/asteroid-city.

Alamo Drafthouse will also be expanding its already impressive selection of craft beers with an “Asteroid City”-themed beer from craft brewery Dogfish Head. Available at select Alamo Drafthouse locations, Asteroid City Lager is brewed with regenerative pilsner malt, tuxpeno corn malt, zuper saazer hops, and mid-20th century Pennsylvania lager yeast for a crisp, clean, and easy-drinking beer.

“The magical, whimsical worlds Wes Anderson has created in his movies have been touchstones for our off-centered brand throughout the years,” said Dogfish Head Brewer & Founder Sam Calagione. “Wes’s work inspires us, and this vibrant and refreshing beer is a liquid celebration of this new frontier Wes and the whole Team behind ‘Asteroid City’ has created.”

Fans are encouraged to preorder their own limited-edition lunchbox and thermos with custom “Asteroid City” art, sold exclusively with tickets from Alamo Drafthouse while supplies last. Only available for purchase online from Wednesday, May 24th to Thursday, June 15th, by 11:59 PM, this unique collectible is perfect for any junior stargazer, space cadet, or anyone else interested in high-quality memorabilia you won’t find anywhere else.

In addition to exclusive Advance Screenings, Alamo Drafthouse will hold special Chili Supper Screenings at select theaters during the opening week of “Asteroid City.” Guests will enjoy a custom, pre-set menu for the screenings, featuring chili, hotdogs, grilled cheese, themed popcorn, and the Alamo Drafthouse/Dogfish Head beer collaboration, “Asteroid City” Lager. Attendees will be encouraged to show their enthusiasm by dressing up as their favorite Wes Anderson character.

“Karrie and I watched ‘Bottle Rocket’ while building the very first Alamo and began over-performing on his films starting with “Rushmore,’” says Alamo Drafthouse founder and Executive Chairman Tim League. “For the entire history of Alamo, the launch of a new Wes Anderson film is cause for celebration. We cannot wait to savor the many delightful nuances of ‘Asteroid City’ with the Alamo community.”

 

 

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