FYI is teaming up with iHeartRadio’s French romance expert, Simon Marcel Badinter to create original content with the new relationship-based, year-long short form series, “In Bed with Simon.” The network is also partnering with iHeartMedia on cross-promotional opportunities across iHeartRadio, its all-in-one streaming music and live digital radio service. The first two-minute episode of “In Bed with Simon” will premiere tonight, Tuesday, January 3rd in the 10-11pm ET hour. New episodes will air every Tuesday night thereafter.
“We are thrilled to partner with iHeartRadio in this unique cross-promotional opportunity for both of our brands,” said Paul Greenberg, EVP & General Manager of FYI and 45th & Dean. “Simon is a charismatic and credible talent who now joins the FYI family of relationship experts in his own buzzy series. His unique perspective on romance and relationships is both smart and entertaining.”
FYI content will be infused across iHeartMedia properties and platforms and within Simon’s popular radio talk show, “The Rendezvous.” Talent from FYI and “In Bed with Simon” will also appear on “The Rendezvous,” creating full synergy between iHeartRadio and FYI.
“FYI and Simon are each talking to millions of people about relationship issues every day, which makes this the perfect match,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “Pairing these two allows both FYI and iHeartRadio the opportunity to expand our audience reach, while supporting each other’s programming.”
“In Bed with Simon” will delve into relatable and common relationship and romance issues faced by singles and couples in today’s dating world. Topics discussed will include recent happenings in pop-culture, to dating and love discussions from Simon’s radio show, to themes pulled from FYI’s hit relationship series such as, “Married at First Sight,” “Seven Year Switch” and “Kiss Bang Love,” among others. In each two minute episode, Simon will be joined by guests – real life couples and/or singles plucked right off the streets, who are willing to be candid about romance and delve into the headaches and heartaches of real relationships. Adding to the spontaneity, Simon will host the series in a public setting, in a signature branded bed. “In Bed with Simon” is produced for FYI by 45th and Dean, A+E Networks’ in-house production agency.
