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A look at the global culture and appeal of the LEGO building-block toys.
Trying to pronounce Brickumentary while keeping a straight face is just as fruitless as trying to figure out the more than 8 quadrillion possible combinations of minifigures that can be made using all the unique minifigure Lego parts that have been made over the last 30 years. This long overdue documentary about the therapeutic significance and creative outsourcing of Lego that has bridged the gap between business acumen and playtime, elevating the company to new heights in the Lego stratosphere. This mind-boggling 92 minutes of creativity and passion exposes the vulnerability of the company and the life-changing business decision it made to secure its marketability towards youth and adults for years to come.
Directors Daniel Junge and Kief Davidson were given unprecedented access to the International company and used their creative discretion to dissect the company into groups of story-telling journeys of passion and persistence. The Danish company founded in 1934 by Ole Kirk Kristiansen built its first factory in Billund, Denmark and has additional factories or service locations in Hungary, Mexico, The Czech Republic, Connecticut and Los Angeles. Its massive team which includes Designers, Master Builders, Engineers and Specialists have defied science individually and collectively, and have delved into unchartered territory through the incorporation of its customer’s ideas and creative synergy.
This Brickumentary is an exceptional medium that proves without a doubt the power of free will in an accommodating, yet limitless environment. Within this ageless group, dreams are being built brick by brick, while traditional ways of thinking are broken down and reconfigured into priceless, therapeutic, thought-provoking works of art. Don’t miss Angelika’s exclusive showing this Friday followed by a local display of creative masterpieces by Adult Followers of Lego (AFOL) on Saturday.
In select theaters, at the Angelika Film Center in Dallas and on iTunes and On-Demand Friday, July 31st
