Wendy’s® and Adult Swim’s “Rick and Morty” are hitting the Vegas Strip! This week at Resorts World Las Vegas, Wendy’s and Adult Swim will launch “Morty’s Mayhem,” a larger-than-life activation to coincide with the excitement surrounding this month’s college basketball tournaments.
From Thursday, March 17th to Sunday, March 20th, fans in Las Vegas can walk through a custom “Rick and Morty” LED experience, get a chance to win premium Rick and Mortyprizes, enjoy viewing screens to watch the tournament games, and be one of the lucky few to savor the limited-edition Pickle Rick Frosty®, a pickle twist on the iconic Frosty.
“Morty’s Mayhem” is the latest installment in Wendy’s and Adult Swim’s larger quest to give fans nationwide access to “Rick and Morty.” Last November at the Adult Swim Festival, Wendy’s and Adult Swim debuted the Morty’s Mobile to bring fans far and wide Wendy’s Hot & Crispy Fries, and previously launched Morty’s, a custom drive-thru experience at Wendy’s Panorama City location in Los Angeles.
“Our fans know Wendy’s delivers unique, exciting, custom experiences in everything we do from sports to food to gaming – and ‘Morty’s Mayhem’ brings this to life in every way,” said Jimmy Bennett, VP of Media and Social for The Wendy’s Company. “The out-of-this-world experience will have fans immersed in never-before-seen animations, dripping in exclusive swag and enjoying the best fast food in the game – all in the madness of the Las Vegas Strip.”
“Vegas Baby! ‘Morty’s Mayhem’ is our next great collaboration with Wendy’s, giving fans another delicious and unique Rick and Morty experience,” said Tricia Melton, Chief Marketing Officer for Warner Bros. Kids, Young Adults, and Classics. “Take a break from the sportsbook and up your game with a Pickle Rick Frosty.”
“Our partnership with Wendy’s has evolved tremendously over the years but knowing we’ll see Morty’s amidst the bright and shining lights of Las Vegas … that’s just out of this world!” said Kim Yates, Head of Client Sales & Partnerships, WarnerMedia. “We’re thrilled to once again collaborate with Wendy’s to engage and delight ‘Rick and Morty’ fans.”
“Morty’s Mayhem” is free and open to the public from March 17th through March 20th from 11 a.m. through 9:00 p.m. PST in the East Garden Plaza at Resorts World Las Vegas. Wendy’s new Hot Honey Chicken Biscuit, Hot & Crispy Fries, and Vanilla Frosty-ccino® will be available for sampling alongside the Pickle Rick Frosty.
