Screen Gems & Snapchat To Create First-Ever 3D Interactive Lens For “Underworld: Blood Wars”

In support of the upcoming action/horror film “Underworld: Blood Wars,” the latest installment in the blockbuster UNDERWORLD franchise, Screen Gems has partnered with the wildly popular platform Snapchat to develop the first-ever sponsored interactive 3D Lens to reach their 150+ million daily users and allow the studio to communicate with Snapchatters in the most interactive …