Adult Swim, the #1 network with young adults, now has the #1 comedy across all of television with adults *18-24 and 18-34. “Rick and Morty,” created by Dan Harmon and Justin Roiland, just completed its third season on Sunday, delivering the highest ratings in the network’s history. The critically acclaimed animated series that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe, has become a multi-platform sensation not just on television, but across digital, gaming, live streaming, retail, and fan experiences.
“’Rick and Morty’ is truly what a modern day hit looks like across multiple screens and multiple touchpoints,” said Christina Miller, President Cartoon Network, Adult Swim, and Boomerang. “Dan and Justin have created a world, not just a show, and fans are completely engaged.”
The lead up to “Rick and Morty”’s return in July, showed that fan engagement was higher than ever when an April Fool’s Day live streaming event on AdultSwim.com registered 3 million unique visitors. Facebook, which also hosted the live stream, recorded 43.3 million impressions and 8.7 million video views combined. More than 60,000 fans have flocked to the Rickmobile, a custom mobile pop-up shop which has been touring the country and has made over 40 stops to date.
The show’s companion mobile game, Pocket Mortys has over 14 million downloads and “Rick and Morty: Virtual Rick-ality” was the #1 most downloaded VR game on STEAM at launch in April and the series’ popularity has led to top-selling apparel lines with Spencer’s and Hot Topic. “Rick and Morty”’s comic book series also landed on the The New York Times bestseller list (Volume 1) and Barnes & Noble’s Best Comics and Graphic Novels list.
