A total of 3.7 million viewers have checked out “CONAN in Cuba,” the historic episode of TBS’s CONAN in which Conan O’Brien became the first American late-night host to do a show in Cuba in more than 50 years. The show, which now ranks as CONAN’s most-watched destination special ever, drew its power from an abundance of multiplatform viewing across TBS’s premiere and encore telecasts, the Watch TBS website and app, DVR playback and set-top VOD. The show also brought in viewers through a pair of special encores on sister networks HLN and truTV. Below are ratings highlights:
- With its total multiplatform reach of 3.7 million viewers, “CONAN in Cuba” scored +194% growth compared to the show’s year-to-date multiplatform reach.
- When it comes to linear telecasts, the “CONAN in Cuba” premiere on TBS and encores on TBS, HLN and truTV together brought in more than 3 million viewers in Live + 7 delivery, including 1.6 million adults 18-49 and 794,000 adults 18-34.
- “CONAN in Cuba” is now the most-watched destination special in the show’s history, with +23% more adults 18-49 than the average for all previous destination specials.
- TBS’s March 5th premiere telecast of “CONAN in Cuba” brought in 1.5 million viewers in Live + 7 delivery, a +73% increase over CONAN’ year-to-date average. The premiere telecast was also up in key demos compared to the series’ 2015-to-date Live + 7 average, with +57% more adults 18-49 and +49% adults 18-34. Combined with TBS’s encore telecasts, “CONAN in Cuba” surpassed CONAN’s year-to-date average by +132% among total viewers, +88% among adults 18-49 and +101% among adults 18-34.
- TBS’s sister networks HLN and truTV joined the “CONAN in Cuba” parade with a pair of telecasts that collectively added another 308,000 viewers to the show’s Live + 7 delivery, with adults 18-49 accounting for well over half the audience.
- Online video streaming for “CONAN in Cuba” significantly outperformed the series’ 2015 averages, with +1106% more full-episode viewing and +222% more short-form video viewing among total viewers.
- On Twitter, “CONAN in Cuba” drew +250% more tweets than the show’s 2015-to-date average.
In July, CONAN will head to Comic-Con® International for a week of shows from the historic Spreckels Theater in downtown San Diego. It will mark the first time ever that a late-night show has broadcast from San Diego during the wildly popular gathering. Details about CONAN’s Comic-Con shows will be announced soon.
CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. The series, which earned an Emmy® for its innovative mobile app, is produced by Conaco LLC, with Jeff Ross serving as executive producer.
