In partnership with the National Basketball Association (NBA) and in concert with Turner Broadcasting’s exclusive coverage of NBA All-Star 2015 in New York, Cartoon Network will feature first-of-its-kind content experiences for kids surrounding the weekend’s signature events. Cartoon Network will celebrate NBA All-Star, featuring special segments integrated into some of its leading television shows and across its digital platforms on Saturday, Feb. 14th, and Sunday, Feb. 15th.
Through its popular CN Sayin’ App, Cartoon Network will provide kids with an opportunity to send questions via video submissions to their favorite NBA All-Stars. Select questions and responses from NBA All-Star participants will then be featured within Cartoon Network’s on-air integrations throughout NBA All-Star Weekend.
Additionally, Cartoon Network will showcase the top moments from this year’s NBA All-Star Mascot Slam Dunk Contest with highlights airing during the special programming blocks on the network.
The collective content will be wrapped around Cartoon Network shows including Teen Titans Go!, The Amazing World of Gumball, Clarence, Regular Show and Uncle Grandpa.
In addition to the television component, the NBA All-Star video packages will be available across digital platforms including CartoonNetwork.com and VOD. Special behind-the-scenes images from CN Sayin’ interviews will be shared on Cartoon Network’s official Instagram.
Turner Broadcasting and Turner Sports are celebrating its 30 years of NBA All-Star coverage with TNT serving as the exclusive home of the weekend’s premium events including the BBVA Compass Rising Stars Challenge on Friday, Feb. 13th, at 9 p.m., State Farm All-Star Saturday Night, Feb. 14th, at 8 p.m., and the 64th annual NBA All-Star Game on Sunday, Feb. 15th, at 8 p.m. For the first time, the NBA All-Star Game will also be simulcast between TNT and TBS this year.
