In 1977, “Star Wars” became a cultural phenomenon that single-handedly revitalized a stagnant film industry and forever changed how films were sold, made, and marketed. Movies would never be the same again.
A year later, neither would television.
In 1978, CBS aired the two-hour “Star Wars Holiday Special” during the week of Thanksgiving, which was watched by 13 million people. It never re-aired.
While some franchise fans are aware of this dark secret, this bizarre two hours of television remains relatively unknown among the general public. Simply put, we will answer how and why did the “Holiday Special” get made.
Premiering at SXSW March 11th
