Los Angeles, CA – March 18, 2026 – This April, MGA’s Miniverse™ is shrinking down the desert in a fully immersive activation at the Coachella Valley Music & Arts Festival. Designed as a miniature reimagining of the festival, the experience invites fans to step inside a world where instantly recognizable landmarks and staples like the Ferris wheel and desert palm trees come to life at Miniverse scale.
Inside the activation, festivalgoers will enter a meticulously crafted, mini-sized Coachella where every detail delivers oversized energy, and the soundtrack is just as mini (and real!). Guests can capture share-worthy moments surrounded by perfectly scaled festival scenes and photo opportunities, sip mocktails, munch on mini bites, and unwind in a thoughtfully designed, record-inspired lounge, offering a cool, immersive escape from the desert heat.
Along the way, attendees can collect exclusive, mini-sized keepsakes, including a vinyl keychain and a pocket-sized lineup poster, a collectible mini version of the official Coachella lineup. Music is woven throughout the experience with nostalgic tracks spinning on the tiniest fully working vinyl records, offering a first glimpse at what’s to come.
Building on the mini festival experience, Coachella will also mark the debut of MGA’s Miniverse™ Real Music™, a groundbreaking line of playable mini records and a real working mini record player. These collectible records and mini turntable aren’t just for display. They actually spin and play real songs from some of the biggest artists, bringing music culture into miniature form. Festivalgoers will be the first to see, hear, and experience the Miniverse™ Real Music™ Record Player and Mini Records at Coachella, with early preorder access ahead of the nationwide launch this summer.
“Miniverse as a brand is built on the idea that big passions can live in tiny details. From food and lifestyle to animals, pop culture, and now music, we transform the things fans love into highly detailed collectibles that are both display-worthy and interactive,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “With Miniverse at Coachella, we’re bringing that philosophy into live culture, inviting fans to step inside the brand in a truly immersive way. By combining thoughtful design, highly shareable photo moments, and authentic music functionality through our new Real Music line, we’re creating a space where festivalgoers can experience something familiar from an entirely new perspective, proving that the smallest details can make the biggest impact.”
Fans can explore the entire MGA’s Miniverse product collection at the MGA’s Miniverse website. Follow MGA’s Miniverse on Instagram and TikTok for the latest updates about Miniverse at Coachella at the Empire Polo Club in Indio, California, and share content using #MiniverseCoachella.
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